Privacy policy

Privacy Policy

Last updated: March 4, 2026

1. Introduction

This Privacy Policy explains how L'abc du maquillage Inc., operating under the name ARTIST by Marilyn (“we”, “our”, “us”), collects, uses, discloses, and protects the personal information of individuals who visit our website, make a purchase, or interact with our services.

This policy applies to users located in Canada, the European Union, as well as other jurisdictions where our services are accessible.

We are committed to protecting your privacy and processing your personal data in accordance with applicable laws, including:

  • General Data Protection Regulation (GDPR – European Union)
  • ePrivacy Directive (European Union)
  • Law 25 (Québec)
  • PIPEDA (Canada)
  • Canada’s Anti-Spam Legislation (CASL)
2. Data Controller

The data controller is:

L'abc du maquillage Inc.
70 rue Courteau
Trois-Rivières, Québec, Canada, G0X 2X0
Email: info@artistparmarilyn.com
Phone: 819-913-9269

The Customer Service Director acts as the internal person responsible for the protection of personal information.

3. Personal Data We Collect

We only collect the data necessary to operate our store and improve our services.

3.1 Data You Provide Directly

  • First and last name
  • Mailing address
  • Email address
  • Phone number
  • Payment information (securely processed by Shopify Payments, PayPal, or Sezzle — never stored directly by us)
  • Purchase history
  • Communications sent to our customer service team

3.2 Data Collected Automatically

When you visit our website, certain information is collected automatically:

  • IP address
  • Device and browser information
  • Pages visited
  • Browsing duration
  • Interactions with the website
  • Cookies and similar technologies

This data may be collected via:

  • Shopify
  • Google Analytics
  • Meta Pixel
  • TikTok Pixel

3.3 Data from Third Parties

We may also receive certain information from partners or platforms, including:

  • Shopify
  • Klaviyo
  • Kajabi
  • PayPal
  • Sezzle
  • Meta
  • Google
  • TikTok
4. Purposes of Processing

We use your personal data for the following purposes:

  • Order management: processing purchases, managing payments, shipping and delivery
  • Customer service: support, handling returns and warranties
  • Marketing communications: newsletters, SMS marketing, promotions and new product updates
  • Website improvement: traffic analysis, user experience optimization
  • Advertising and remarketing: Meta (Facebook/Instagram), Google Ads, TikTok Ads
  • Security and fraud prevention: detecting suspicious activity, protecting the website
5. Legal Basis for Processing (GDPR)

For users located in the European Economic Area (EEA), we process your personal data only when a legal basis applies, including:

  • Performance of a contract (e.g., processing and delivering an order)
  • Legal obligation (e.g., invoicing and tax/accounting requirements)
  • Consent (e.g., marketing, SMS, analytics or marketing cookies where required)
  • Legitimate interests (e.g., security, fraud prevention, improving our services)
6. Sharing Data with Third Parties

We never sell your personal data.

However, certain information may be shared with service providers who enable us to operate our services. These partners use your data only for the purposes of providing their services to us.

6.1 E-commerce and Payment

  • Shopify
  • Shopify Payments
  • PayPal
  • Sezzle

6.2 Marketing and Analytics

  • Klaviyo
  • Meta (Facebook/Instagram)
  • Google (including Google Analytics)
  • TikTok

6.3 Shipping and Logistics

  • Canada Post
  • Purolator
  • FedEx
  • DHL
  • E-Shipper Commerce
  • Colissimo
  • Other delivery services as needed

6.4 Educational Platforms

  • Kajabi
7. International Data Transfers

Some service providers used by our business may process your data outside Canada or the European Union, including in the United States.

When such transfers occur, we ensure they are governed by appropriate safeguards, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Appropriate contractual safeguards
  • Technical and organizational security measures
8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected.

As an indication, typical retention periods are:

  • Order-related data: 7 years (tax and accounting requirements)
  • Customer account: for the duration of the account
  • Marketing data: until consent is withdrawn
  • Cookies: 6 to 24 months depending on their nature

Once these periods have elapsed, the data is deleted or anonymized.

9. Data Security

We implement technical and organizational measures to protect your data, including:

  • SSL/TLS encryption
  • Restricted access to data
  • Use of recognized platforms (Shopify, Klaviyo, Kajabi, etc.)
  • Access monitoring and reasonable security measures
10. Your Rights

Depending on applicable laws, you may have the following rights:

  • Right to access your data
  • Right to rectification
  • Right to erasure (“right to be forgotten”)
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw your consent

To exercise these rights, contact us at: info@artistparmarilyn.com. We will respond within a reasonable timeframe in accordance with legal requirements.

Right to lodge a complaint: if you reside in the European Union and believe your rights are not being respected, you may lodge a complaint with your country’s data protection authority.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies (pixels, web beacons, anonymized identifiers) to operate the website, improve your experience, measure performance, and deliver relevant advertising.

We use the following categories of cookies:

  • Necessary cookies: essential for the website to function
  • Analytics cookies: for example, Google Analytics (with consent where required)
  • Personalization cookies: remember certain preferences
  • Marketing cookies: for example, Meta Pixel, Google Ads, TikTok Ads (with consent where required)

Consent management: in accordance with the GDPR and the ePrivacy Directive, non-essential cookies are only activated with your consent. We use the CookieYes platform to manage your preferences.

You can change your preferences at any time using the following link: Manage my consent preferences

12. Profiling and Personalized Advertising

Certain technologies used on our website may carry out limited forms of profiling, for example to personalize ads or recommend certain products. Where required by law, these activities are based on your consent.

13. Children

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from minors without parental consent where required by law.

14. Changes to this Policy

We may update this policy from time to time to reflect legal, technical, or operational changes. The updated date will be indicated at the top of this page.

15. Contact Us

For any questions about this policy or your personal data:

Email: info@artistparmarilyn.com
Phone: 819-913-9269
Address: 70 rue Courteau, Trois-Rivières, Québec, Canada, G0X 2X0